OkCupid Campaigns
2019-2020
A major advertising campaign created for OkCupid dating app. The project consisted of two series of illustrations and animations: the first focused on various types of relationships - between siblings, friends, partners, and polyamorous connections. The second series supported the app's inclusive messaging with playful illustrations and animated versions accompanying phrases beginning with "It's totally okay..." The campaign appeared across various media platforms and challenged traditional dating app conventions by celebrating all forms of relationships and personal choices.
